As the Global market becomes more attractive
and demanding, more and more businesses are looking to international sales
as a way to increase profits. However, exporting is not the private domain
of large, multinational companies. On the contrary, some of the fastest
international business growth in recent years has been within the so-called
small to midsize industry sectors.
Global entrepreneurship
starts with research and planning. Product suitability for foreign markets,
selection of target markets, channels of distribution, competitive analysis
and pricing represent but a few of the many topics that go together in
the creation of an effective strategic plan for international marketing
and operations.
Foreign companies
entering the United States economy, for example, must quickly organize
their planning around the numerous regional American markets. The issues
are similar for U.S. companies seeking new foreign markets, e.g., recognition
of the conditions that control different regional markets and a comprehensive
understanding of each target market.
To assist
our U.S. and foreign clients in their plans to enter, or expand, new markets
we offer customized, in-house company programs and group seminars.
Typical topics might include:
Assessing international market potential
How to conduct effective market research
Channels of distribution
Market segmentation and client profiling
Selection of agents or distributors
Effective use of foreign trade shows in marketing
Strategic alliances in foreign operations
International
business workshops can be an effective element of any plan for foreign
operations. Let us work with you and design one specific to the needs
of your company.
Representational
Seminars Topics & Clients:
Africa And The Caribbean: Sustainable Energy Markets
Business & Cultural Awareness: Japan/Indonesia Joint Venture
Business Awareness For The China Market
Business Awareness Planning: Singapore & ASEAN
Channels Of Distribution In The U.S. Market
Cross-Cultural Business Negotiations For Indonesia
Cultural & Business Briefing For China Operations
Current Effectiveness And Future Outlook of NAFTA
Developing An International Marketing Plan
Developing The Export Plan: A Program For Small Business
Developing The International Business Plan
Export Market Planning For Minority-Owned Companies
Export Marketing: Generating Jobs For Americans
Global Market Overview & Strategy For Corporate Management
Growth Opportunities In South East Asia
International Strategic Planning
Internationalizing the Market Curriculum - A Practitioners View
NAFTA And The Texas Economy
Negotiating With The Chinese
Pacific Rim: Texas Trade Opportunities
Pan European Call Centers
Politics Of Doing Business In India
Position Of The European Union In The Global Market
Preparing For International Trade Shows
Project Management Skills For Indonesia
Texas-Swedish Trade & Investment Opportunities
The Northern Mexico Market
The South East Asia Market
Using Culture As A Strategic Marketing Tool
Representative
Clients by Industry Sectors:
City and state (Texas) Economic Development Agencies
Foreign Government Agencies
Foreign Universities
International Chambers Of Commerce
International Oil Companies
National Oil Companies, U.S.
Private Companies, U.S. & Foreign
Public Companies, U.S.
U.S. Government Agencies
U.S. Universities
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