Project Management Approach:
Each project at our company is client specific. Market requirements are
defined with growth potential and operational strategy as joint goals,
working with the client in a project team structure. By taking a project
management approach to global business issues, we are able to guide projects
to meet the international operational needs of each client.
Pacific Rim Market Feasibility
Major U.S. based manufacturer of industrial manufacturing tools with worldwide
markets in automotive, aircraft, power generation and process plant industries.
Evaluation of existing sales and marketing operations in Southeast Asia
for market expansion via manufacturing alliances within the ASEAN trade
block (Association of Southeast Asian Nations) counties
Key Project Components:
Channels of distribution
Trade barriers and trade block advantages
Strategic alliances and joint venture partner
Pan-European Call Center study:
European government (regional economic development agency).
Feasibility study for establishment of a Pan-European call center in a
particular economic region for purposes of creating new jobs while attracting
new domestic and foreign direct investment.
Key Study Components:
Industry image and perception
Niche service industry marketing
Foreign direct investment
Training and education
Marketing of location and services
Marketing Analysis & Worldwide Operations:
American engineering and standards association, providing certification
and training services to over 15,000 members in 80 countries.
To develop an international marketing strategy and implementation plan
for expanding sales to existing and new worldwide client base.
Key Study Components:
Client and market profiling
Market expansion strategy and segmentation
Price promotion and strategy
Strategic expansion via licensing and franchising
Site-Selection Feasibility Study:
European client operating in the packaging industry with established clients
Êin the European Union and entry level sales in the United States market.
Project: Study for strategic expansion of production facilities into a
more centrally located U.S. site to gain market share while enhancing
Site selection research
Central US location for distribution
Expansion of U.S. client and supplier base
Relocation and operational strategy
Supply chain strategic alliances