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Project Management Approach:
Each project at our company is client specific. Market requirements are
defined with growth potential and operational strategy as joint goals,
working with the client in a project team structure. By taking a project
management approach to global business issues, we are able to guide projects
to meet the international operational needs of each client.
Pacific Rim Market Feasibility
Study:
Client:
Major U.S. based manufacturer of industrial manufacturing tools with worldwide
markets in automotive, aircraft, power generation and process plant industries.
Project:
Evaluation of existing sales and marketing operations in Southeast Asia
for market expansion via manufacturing alliances within the ASEAN trade
block (Association of Southeast Asian Nations) counties
Key Project Components:
Market expansion
Industry segmentation
Channels of distribution
Trade barriers and trade block advantages
Strategic alliances and joint venture partner
Pan-European Call Center study:
Client:
European government (regional economic development agency).
Project:
Feasibility study for establishment of a Pan-European call center in a
particular economic region for purposes of creating new jobs while attracting
new domestic and foreign direct investment.
Key Study Components:
Industry image and perception
Niche service industry marketing
Foreign direct investment
Training and education
Marketing of location and services
Marketing Analysis & Worldwide Operations:
Client:
American engineering and standards association, providing certification
and training services to over 15,000 members in 80 countries.
Project:
To develop an international marketing strategy and implementation plan
for expanding sales to existing and new worldwide client base.
Key Study Components:
Client and market profiling
Market expansion strategy and segmentation
Price promotion and strategy
Brand positioning
Strategic expansion via licensing and franchising
Site-Selection Feasibility Study:
Client:
European client operating in the packaging industry with established clients
Êin the European Union and entry level sales in the United States market.
Project: Study for strategic expansion of production facilities into a
more centrally located U.S. site to gain market share while enhancing
operating efficiency.
Key
Study Components:
Site selection research
Central US location for distribution
Expansion of U.S. client and supplier base
Relocation and operational strategy
Supply chain strategic alliances
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