Projects   Indexlist: A Project Management Approach Pacific Rim Market Feasibility Study Pan-European Call Center Study Marketing Analysis Worldwide Operations Site Selection Feasibility Study

A Project Management Approach:
Each project at our company is client specific. Market requirements are defined with growth potential and operational strategy as joint goals, working with the client in a project team structure. By taking a project management approach to global business issues, we are able to guide projects to meet the international operational needs of each client.


Pacific Rim Market Feasibility Study:

Client:
Major U.S. based manufacturer of industrial manufacturing tools with worldwide markets in automotive, aircraft, power generation and process plant industries.

Project:
Evaluation of existing sales and marketing operations in Southeast Asia for market expansion via manufacturing alliances within the ASEAN trade block (Association of Southeast Asian Nations) counties

Key Project Components:
• Market expansion
• Industry segmentation
• Channels of distribution
• Trade barriers and trade block advantages
• Strategic alliances and joint venture partner

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Pan-European Call Center study:

Client:
European government (regional economic development agency).

Project:
Feasibility study for establishment of a Pan-European call center in a particular economic region for purposes of creating new jobs while attracting new domestic and foreign direct investment.

Key Study Components:
• Industry image and perception
• Niche service industry marketing
• Foreign direct investment
• Training and education
• Marketing of location and services

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Marketing Analysis & Worldwide Operations:

Client:
American engineering and standards association, providing certification and training services to over 15,000 members in 80 countries.

Project:
To develop an international marketing strategy and implementation plan for expanding sales to existing and new worldwide client base.

Key Study Components:
• Client and market profiling
• Market expansion strategy and segmentation
• Price promotion and strategy
• Brand positioning
• Strategic expansion via licensing and franchising

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Site-Selection Feasibility Study:

Client:
European client operating in the packaging industry with established clients Êin the European Union and entry level sales in the United States market. Project: Study for strategic expansion of production facilities into a more centrally located U.S. site to gain market share while enhancing operating efficiency.

Key Study Components:
• Site selection research
• Central US location for distribution
• Expansion of U.S. client and supplier base
• Relocation and operational strategy
• Supply chain strategic alliances

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